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2017-08-24 00:00:00
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Over the past few years, much of the attention in the grocery market in the CE region has been on the stagnation and lack of growth. However, this could now be coming to an end with a predicted value for 2021 of €146 billion. Despite the specific rates varying from one country to the next, experts believe the growth will be seen in all regional markets.
With Bulgaria and Romania, they currently have the least developed markets in the region. Surprisingly, these are the two countries with the quickest expected growth in the years ahead. In Bulgaria specifically, 2015 saw extremely low modern retail rates of below 40%. Two years later, discount stores and hypermarkets have gained in popularity and this has benefitted the grocery industry.
In Czechia, things are very different with modern retail accountable for 70% of the market share. As a result, their growth will be the slowest in the region alongside Slovakia who are suffering similar problems.
Over the past few years, Bulgaria and Romania have sat at the bottom of many performance tables including per capita market value. Of the CE average, Bulgaria reached 67% in 2015 with Romania offering an even lower figure at under 60%. In the years ahead, this could all be about to change for Bulgaria after predicting a 75% per capita market value by 2021. For Romania, they aren't expecting any growth and should remain at the 60% mark over the next four years.
As a result of this growth from the two countries at the bottom of the table, this will have a huge impact on the countries at the top. Currently, Czechia and Slovakia are both enjoying averages of 114% and 124% respectively. By 2021, these will drop to 106% and 116% and confirm the narrowing market between the top and bottom. For Poland, they should actually climb above Slovakia with a small growth of one percentage point to 119%.
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