REHAU Window Solutions Boosts Its Presence in Central Europe with Strategic Expansion in Romania
REHAU Window Solutions Boosts Its Presence in Central Europe with Strategic Expansion in Romania
REHAU Window Solutions is solidifying its presence in Europe by expanding its operations in Sibiu County, Romania. This strategic move positions the location as a central hub for production and delivery across Southeast Central Europe.
REHAU Window Solutions is solidifying its presence in Europe by expanding its operations in Sibiu County, Romania. This strategic move positions the location as a central hub for production and delivery across Southeast Central Europe. This development follows the substantial expansion of their facilities in Śrem, Poland, in 2022 and forms part of REHAU Window Solutions’ broader investment program aimed at enhancing its footprint in the European market. Additionally, the polymer expert is scaling up its investments globally.
The enhanced logistics center in Sibiu County bolsters REHAU Window Solutions' stature as a premium supplier, offering a comprehensive suite of services centered around window solutions and beyond. This expansion is pivotal in the company's pursuit of its strategic objectives to become a leading premium system provider. "Romania is now more crucial than ever for the growth trajectory of REHAU Window Solutions. The region is brimming with potential thanks to our skilled local partners and companies. Concurrently, we're elevating our offerings with the introduction of the innovative ARTEVO system, representing the next level of 360° window solution generation. These significant investments fortify REHAU Window Solutions' competitive edge for our partners throughout Central Europe. The recent expansions in Poland enable us to enhance our proximity to customers in those regions, boosting our delivery capabilities and broadening our service offerings while maintaining our renowned quality," stated Heuer, CEO of REHAU Window Solutions.
REHAU Window Solutions is evolving into a premium system provider through strategic, consistent, and successful development. This transformation is reflected in the division's above-average growth across all regions. The company is specifically investing in market-proximate operations globally, addressing high demand while effectively and consistently executing its global growth strategy in alignment with the needs of local partners. With a clear growth trajectory set for both the company and its customers, REHAU Window Solutions is reinforcing its presence in Central Europe. This local footprint is poised to better cater to regional customer expectations, offering significantly enhanced product personalization and performance in the future.
Rehau Expands in CEE with Advanced €10M Logistics Hub in Cisnădie, Romania: Strengthening Distribution in Moldova, Bulgaria, and Greece
Rehau Expands in CEE with Advanced €10M Logistics Hub in Cisnădie, Romania: Strengthening Distribution in Moldova, Bulgaria, and Greece
In a strategic move to expand its presence in Central and Eastern Europe (CEE), Rehau Window Solutions has unveiled a state-of-the-art logistics hub in Cisnădie, Sibiu county.
In a strategic move to expand its presence in Central and Eastern Europe (CEE), Rehau Window Solutions has unveiled a state-of-the-art logistics hub in Cisnădie, Sibiu county. This €10 million investment, launched on October 10, aligns with Rehau's broader business partner search and growth objectives. The newly established facility, encompassing 52,900 sqm, aims to bolster the distribution network in CEE, catering to regional partners and clientele in countries like Moldova, Bulgaria, and Greece.
The logistics center not only houses an advanced warehouse but also boasts a sophisticated wrapping line tailored for the Rehau Window Solutions sector. This strategic expansion has generated 63 employment opportunities. Paul Chipriean, the Window Solutions Rehau Romania's director, emphasized that the Cisnădie center enhances Rehau’s commitment to nurturing its business in Romania and nearby regions. He added that the inclusion of a packaging line elevates the division’s service value both locally and regionally.
With a legacy spanning 27 years in Romania, Rehau proudly employs 132 staff across the country. The firm reported a commendable turnover of approximately €50 million in 2021.
REHAU Window Solutions expands consistently - in Central Europe and worldwide
REHAU Window Solutions expands consistently - in Central Europe and worldwide
REHAU Window Solutions is successfully continuing its global growth strategy: The premium system provider is now expanding the branch in Śrem, Poland, to become the central location for production and supply in Central Europe.
* REHAU Window Solutions invests in many markets and successfully implements its global growth strategy.
* Now the premium system provider has comprehensively expanded the factory as well as the logistics centre in Śrem, Poland.
* The new plants create additional capacity for the sharp rise in demand in the attractive growth market of Central Europe.
REHAU Window Solutions is successfully continuing its global growth strategy: The premium system provider is now expanding the branch in Śrem, Poland, to become the central location for production and supply in Central Europe. The measure is the central component of an investment programme in REHAU Window Solutions locations in this high-turnover sales market. In addition, the polymer specialist is expanding and investing worldwide.
REHAU Window Solutions follows a clearly defined growth path worldwide
"With these extensive investments, REHAU Window Solutions is in an excellent competitive position in Central Europe. We are moving even closer to our customers in the region, expanding our delivery performance and securing our services and the well-known high quality," says Carsten Heuer, CEO of REHAU Window Solutions. "By producing locally, we meet regional customer expectations even better, for example with a significantly greater individualisation of our product performance. We are therefore pursuing a clearly defined growth path for our company and our customers at our locations in Central Europe."
The plant expansions at the Polish location in Śrem are also connected to the expansion course. "With a strengthened regional performance profile, REHAU Window Solutions can from now on make even better use of the outstanding location of the Śrem site as our centrepiece in the region. In this way, we support the further growth of our partners in the connected markets with our investments and promote it proactively," says Heuer.
Growth through investments in Śrem: REHAU Window Solutions remains a strong partner for window professionals in the growth market of Central Europe
The result is a comprehensive expansion of the plant as well as the logistics centre in Śrem. Here, REHAU Window Solutions manufactures window profile systems and distributes them throughout Europe via the connected logistics centre. As part of the plant expansion, a new extrusion hall, a raw materials hall, a tool store, a lock room, a recycling hall and a logistics and order picking hall were built.
The Śrem plant can look back on a success story since 1998. REHAU Window Solutions invests there consistently and strategically. With the current expansion of the plant, the company is creating additional capacities for the future at the location. This is the optimal basis for always being able to meet the demand for products from REHAU Window Solutions in Central Europe, which has risen sharply over the years. REHAU Window Solutions continues to consistently implement its motto "Create Difference - Grow Business" and remains the strong and innovative partner for window professionals in the connected growth markets.
Source: www.rehau.com
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Sascha.Gorhau@rehau.com
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