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2023-10-30 00:00:00
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Philip Morris, the renowned American tobacco giant known for its flagship brand Marlboro, has unveiled ambitious investment plans for the Polish city of Kraków. The company intends to channel €217 million into the city, primarily focusing on the production of tobacco sticks for its popular IQOS heated tobacco devices. This substantial investment is poised to not only boost the local economy but also create a multitude of highly specialized job opportunities.
With a long-standing presence in Poland since 1996, Philip Morris has already poured over €5.4 billion into the country, including significant investments in an existing factory in Kraków. The company's robust presence in Poland is further evidenced by its workforce of over 7,000 employees across the nation.
The tobacco industry has been witnessing a technological metamorphosis in recent years, transitioning away from traditional cigarettes towards smokeless nicotine products. This industry shift was spearheaded by Philip Morris in 2016, positioning the company at the forefront of this transformation. Notably, Philip Morris stands as the sole tobacco company to have pledged to cease cigarette production, marking a pivotal shift in the industry's trajectory.
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