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2023-11-24 00:00:00
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Leanpay, a prominent Buy Now Pay Later (BNPL) service provider in Central and Eastern Europe, has expanded its operations to Romania following an investment of EUR 1 million. The company, which has a presence in Slovenia and Hungary, commenced its Romanian operations in April.
This instalment payment solution caters to both online and offline retailers and has already partnered with notable Romanian stores such as Flanco, PC Garage, Lensa, and Mobilier1.
Part of the wider Leanpay Group, active since 2018, Leanpay Romania is steered by founders and leaders Miša Živić (CEO), Janko Medja (CBO), and Tilen Zugwitz (CFO). The company specializes in providing instalment payment options for both merchants and consumers. It boasts over 100,000 end users, has issued consumer credits exceeding EUR 100 million, and collaborates with approximately 800 merchant partners.
The startup recently secured EUR 2.5 million from the Lean Ventures fund, aiming to channel these resources into further regional expansion, with Romania and Hungary being key targets.
Leanpay Romania gained its license from the National Bank in September 2022, and began its full-fledged operations in June 2023. The local team is led by country manager Vlad Răduțu, who brings over two decades of management expertise in financial services.
Vlad Răduțu highlights Romania as the largest Central and Eastern European market for BNPL services, noting its significant growth potential and competitive landscape. Leanpay aims to onboard more than 500 merchants in Romania by 2024.
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