Maidan has announced a €1.2 million investment to expand and modernise its production capabilities, alongside the launch of PIUA, the company’s first premium ready-to-eat product line. The investment focuses on upgrading the company’s facility in Crevedia, enabling Maidan to increase capacity and respond to fast-growing market demand for high-quality, ready-to-eat foods.

The newly launched PIUA range introduces a selection of premium spreadable products, marking Maidan’s entry into the retail segment after years of specialising in corporate catering, private event services and industrial food production. This strategic move positions the company to capitalise on Romania’s rapidly expanding convenience and ready-meal market.

Maidan’s investment strengthens its long-term growth plan by improving production efficiency, supporting innovation and creating space for new product development. The expansion also reinforces the company’s ambition to build a strong presence in the premium ready-to-eat category.