KMV is the biggest mineral and natural water seller in the Czech Republic and has dominated many national mineral and natural water markets in the region over the years. In Austria, KMV  also occupies the second place for mineral water and third place for flavored waters, in Slovakia it is the second company in mineral water sales and in the Hungarian market, it leads the natural water sales.

In line with the Companies aim to boost its portfolio of products and its turnover, it announced this week that it had sealed a new deal to take over  US drinks and snacks company, Pepsi's, franchises and operations in the Czech Republic,  Poland, and Hungary. This new agreement will considerably widen the Czech company's drinks portfolio, by adding colas as well as other drinks, and will boost its turnover by around 50 percent to more than 12 billion crowns.

In a more specific term, KMV gets the rights to sell Pepsi, Mirinda, 7Up, Gatorade, Lipton, and Toma juices, amongst other in these three countries. It will also be able to sell Lays crisps and Cheetos snacks. The deal covers two Pepsi manufacturing sites and around 900 workers.

Though it is not the first time KMV has cornered a Pepsi franchise in Europe, the similar step had already taken place in Bulgaria last year when the Czech company bought up the Bulgarian franchise. The Company had announced that it expects the deal to be finalized in the first half of this year. And of course, the transaction still has to be cleared by competition authorities in these three countries.