Praktis, one of Bulgaria’s fastest-growing DIY retailers, is showcasing what modern home-improvement retail looks like with the opening of its newest and largest store in Sofia. The expansion highlights the strength of the Praktis business model and the wider growth potential of its parent company, Limex.

Walking through the store with Lyuben Milchev, it becomes clear that the traditional advantage of small and medium-sized businesses—deep knowledge of their local customers—still applies, even at large scale. Praktis has built its success on understanding what Bulgarian shoppers want and delivering it with precision.

In May, Milchev unveiled Praktis’s ninth store, a flagship location in the capital spanning almost 23,000 m². This is now the chain’s biggest site and a benchmark for modern DIY retailing in the region. The store combines an extensive product range, smart layout, and customer-centric design, supporting everything from home renovation and construction to garden care and interior improvements.

The strong performance of Praktis shows that Bulgaria’s DIY market continues to modernise rapidly, and Limex’s scalable business model positions the company for further national and regional expansion.