Kerry has officially named Azelis and Caldic as its distribution associates for its product range for chosen clients in Europe, with a specific emphasis on products designed for the confectionery industry, as shared by Neill Barston.

With this strategic move, the Ireland-based company aims to amplify the outreach of its product catalog. This will ensure that a larger clientele gets access to Kerry's top-tier products and innovations.

Azelis will cater to Central European nations including Germany, Austria, Switzerland, and parts of Eastern Europe, predominantly within the realms of food, beverages, and meat.

While Kerry intends to maintain its direct sales strategy in the region, it views this partnership as a beneficial enhancement. Thomas Hahlin Ahlinder, the CEO of Kerry Europe, expressed, “Our alliance with Azelis is a significant stride for our European business. Opting for these partners, renowned for their profound experience, is a move towards ensuring better delivery of our groundbreaking technologies throughout Europe. We foresee this collaboration offering more options and accessibility to a broader spectrum of clients.”

On the other hand, Andrey Zhukov, the Market Segment Director of Food & Nutrition EMEA at Azelis, mentioned, “Teaming up with Kerry embarks on an exciting phase for us, fortifying our business ties in Europe. With our innovative edge, digital prowess, and a proficient team, we are confident that our customers will reap the rewards of this partnership. We are optimistic about the forthcoming successes from our combined efforts.”