Romanian tech startup Telerenta, the only electronic equipment rental platform in Southeastern Europe serving both individual users and businesses, has announced its expansion into Poland. This strategic move highlights the company’s success in the Romanian market and its ambition to establish a strong presence across Europe.
Why Poland?
Poland was chosen as the next step for Telerenta’s expansion due to its:
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Large Market Size: A significant consumer base offers vast potential for growth.
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High Internet Penetration: A digitally connected population supports eCommerce growth.
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Industry Potential: Opportunities for innovation and development in the electronic equipment rental sector.
While Poland already has several competitors in the market, Telerenta views this challenge as essential for its growth and product diversification. The company expects to achieve results in Poland that are 30% better than in Romania, leveraging the market’s maturity and size to validate its business model internationally.
Ambitious Goals for Poland
“Poland is the test that will confirm our project’s international viability,” said Ionuț Farcaș, Global Expansion Director at Telerenta. “The market’s development potential allows us to invest significantly and consolidate our position. We aim for a 98% 24-hour delivery success rate in the first year, leveraging Poland’s high levels of automation and pre-existing integrations for faster implementation.”
Investment and Preparation
The expansion involves a €1.5 million investment by the end of the year and required six months of preparation. Telerenta has assembled a mixed team of local specialists in eCommerce, fulfillment, and online marketing, supported by its Romanian team for technical support and software development.
Innovative Offerings for Poland
Telerenta plans to introduce products tailored to the Polish market, including items not yet available in Romania, such as smartwatches. The company will offer:
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A wide range of locally adapted products.
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Flexible rental contracts of up to 24 months.
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A dual B2C and B2B approach from the outset.
Additionally, Telerenta will deploy a network of RentBoxes—specialized vending machines enabling users to rent and instantly pick up electronic equipment. The first RentBox is expected to be operational by the end of the year.
Strengthening International Presence
The expansion into Poland represents a significant milestone in Telerenta’s growth journey. It validates the business model developed in Romania while strengthening the company’s position in the international market.
About Telerenta
Telerenta, part of the American investment group NCH (New Century Holdings), allows individual users and businesses to rent electronic equipment for periods ranging from 3 to 24 months. This innovative platform provides access to high-quality, cutting-edge technology without the need for upfront purchase costs. Customers can:
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Easily choose products from the platform.
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Replace rented items with higher-spec equipment during the contract.
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Extend or terminate contracts at the end of the rental period.
A Flexible Solution for Technology Enthusiasts
Telerenta offers a cost-effective alternative to purchasing electronic equipment outright or on installment plans. It caters to individuals who value access to the latest technology without committing to ownership, as well as businesses seeking flexible solutions for their electronic needs.
With its expansion into Poland, Telerenta continues to redefine the electronic rental industry, driving innovation and accessibility across Europe.