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ISTOBAL Expands in Eastern Europe with New Subsidiary in Hungary

2024-09-09 00:00:00

ISTOBAL, a leading group in vehicle wash and care solutions, has expanded its global footprint by establishing a new subsidiary in Hungary. This strategic move follows the acquisition of CarWash Hungary, aiming to accelerate ISTOBAL's growth in Eastern Europe.

Strategic Growth and Expansion

Announced in a recent press release, ISTOBAL's new subsidiary in Hungary aligns with the company's commitment to delivering high-quality products and services tailored to regional customer needs. This expansion is part of ISTOBAL's strategic growth plan in Europe, complementing the recent openings of offices in France and Poland at the end of 2023. With this new subsidiary, ISTOBAL now operates 13 subsidiaries globally.

Acquisition of CarWash Hungary

To bolster its market presence, ISTOBAL acquired CarWash Hungary, a well-established carwash company based in Budapest. Antonio Martinez, CEO of ISTOBAL, stated, “We are delighted with the acquisition of CarWash Hungary, a testament to our unwavering dedication to serving our Hungarian customers with a focus on excellence. This move highlights our determination to adapt to the changing demands of a demanding market while strengthening our position in a region full of great opportunities.”

CarWash Hungary, which has been the exclusive distributor of ISTOBAL products in Hungary since 1995, has a strong market presence with over 30 years of experience. This acquisition ensures that ISTOBAL can continue to provide innovative and efficient carwash solutions to its Hungarian customers, including key partners like the MOL Group.

Operational Efficiency and Leadership

The new ISTOBAL subsidiary will employ a team of 30 experienced professionals, ensuring high-quality operations across all areas. The subsidiary will be led by Csaba Szőnyi, an industry veteran with extensive experience in the Hungarian carwash market. Szőnyi expressed his excitement about the project, emphasizing their commitment to meeting the needs of customers in key segments such as oil companies, public transport, delivery companies, and the growing private sector.

Comprehensive Customer Service

The Hungarian subsidiary will feature specialized teams, including a dedicated sales team and a technical service system, ensuring efficient, customized service and comprehensive coverage throughout the country. This structure is designed to maintain ISTOBAL’s standards of excellence and quality, positioning the company to effectively meet the challenges and goals of the Hungarian carwash sector.

Conclusion

ISTOBAL’s expansion into Hungary marks a significant milestone in its strategy to strengthen its presence in Eastern Europe. This move not only enhances ISTOBAL’s ability to serve its customers with innovative vehicle wash solutions but also reinforces its commitment to sustainable growth and market leadership in the region.

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