Dulcinella Romania, a leading network of confectioners and pastry shops with roots in Bessarabia, is set to strengthen its operations in Central Eastern Europe (CEE) by opening a state-of-the-art production facility in Târgu Neamț. This strategic move will not only consolidate its production activities but also help the company achieve its ambitious target of a EUR 10 million turnover in 2025, marking a 30% increase compared to 2024.
New Factory to Drive Expansion in CEE
The planned factory will feature a 4,700-square-meter production area, allowing Dulcinella to increase its capacity, streamline operations, and support its growing network of stores. This development is part of a EUR 3 million investment plan, representing a 70% increase in year-on-year investments.
Ambitious Growth Plans
To support its rapid expansion, Dulcinella aims to:
- Expand its Franchise Network: The company plans to open 32 new franchise units, bringing the total number of locations to 50 by the end of 2025.
- Optimize Processes: A EUR 200,000 investment in a new ERP system will enhance operational efficiency, enable Big Data consolidation, and drive digitalization and automation.
- Invest in Machinery and Storage: The company is expanding its storage capacity for frozen products to meet increasing demand.
- Diversify Workforce: Dulcinella is actively recruiting talent, including from Asia, to support its growth initiatives.
Strong Performance in 2024
In 2024, Dulcinella achieved a 40% rise in turnover, reaching EUR 7.1 million, despite downsizing its network to 18 locations (from 26 in 2023). This demonstrates the brand’s ability to optimize operations while maintaining profitability.
A Trusted Business Partner in Central Eastern Europe
Founded in 2005 in the Republic of Moldova, Dulcinella has established itself as a reliable business partner in the CEE region, with a growing presence in Romania since 2021. The company’s current network includes 18 confectioners and pastry shops in cities such as Bucharest, Brasov, Iasi, Suceava, Târgu Neamț, Piatra Neamț, Roman, and Fălticeni, with one franchise location already operating successfully.
Investment to Strengthen Presence in CEE
Dulcinella’s expansion in Romania underscores its commitment to becoming a leading player in the Central Eastern European market. By focusing on franchise growth, advanced technology, and optimized operations, the company is poised to set new standards in the confectionery and pastry industry.
Experts in Business Development in Central Europe
This ambitious growth plan highlights Dulcinella’s role as a key business partner for franchise investors and suppliers in Central Eastern Europe. The company’s investment in Romania positions it as an expert in business development in Central Europe, offering opportunities for collaboration and growth in this dynamic market.
Stay updated on Dulcinella’s expansion and its journey to becoming a major player in the CEE confectionery sector. For franchise opportunities and partnership inquiries, contact Dulcinella today!
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