The European Bank for Reconstruction and Development (EBRD), in partnership with UniCredit Bulbank, is driving sustainable growth for a leading Bulgarian protein bar producer, Healthy Bars, as part of its commitment to fostering economic development in Central Eastern Europe (CEE). This initiative highlights the EBRD’s role as a reliable business partner for companies seeking to innovate and expand sustainably in the region.

Financial Boost for Green Growth

The EBRD is participating in a €14.8 million senior secured loan provided by UniCredit Bulbank, guaranteeing up to €5 million under an unfunded risk participation agreement. This funding will support the construction of Healthy Bars’ first green production facility, equipped with environmentally friendly machinery, allowing the company to triple its production capacity and align with its sustainability goals.

Driving Innovation Through Green Solutions

The EBRD is also supporting Healthy Bars through its Green Innovation Programme, funded by the European Union (EU) under Horizon 2020. This includes:

• A €0.9 million grant to adopt advanced climate-friendly technologies.
• Technical assistance worth €75,000 to help develop a comprehensive climate change and sustainability strategy, including emissions tracking, benchmarking, and cost-benefit analyses for green projects.

Strengthening Organizational Capabilities

Through the EBRD’s Advice for Small Businesses Programme, Healthy Bars will also receive expert guidance on defining its organizational culture and enhancing employee engagement. This assistance is crucial in supporting the company’s transition to sustainable production practices.

Empowering the Bulgarian Market

Healthy Bars, founded in 2015, has grown into a leader in the protein bar industry, catering to markets in Bulgaria, Southeastern Europe, the Middle East, and the EU. By focusing on innovation and sustainability, the company is strengthening its role as a prominent player in CEE’s food and wellness sector.

Manuela Naessl, Head of EBRD Bulgaria, commented:
"We are proud to support Healthy Bars as they embrace sustainable and innovative practices. This collaboration demonstrates the potential of blended financing solutions to empower small and medium-sized enterprises (SMEs) to adopt cleaner, more efficient technologies."

Regional Impact and EBRD’s Commitment to CEE

The EBRD’s Green Innovation Programme is part of its broader strategy to foster sustainable growth across Central Eastern Europe. The programme supports the development of green products and business models, helping companies like Healthy Bars reduce their environmental impact while increasing competitiveness.