Zebra Technologies to Acquire Photoneo, Expanding Global Leadership in 3D Machine Vision
2025-12-09 00:00:00
Zebra Technologies Announces Plan to Acquire Photoneo, Strengthening Its Position in the Fast-Growing 3D Machine Vision Market
Zebra Technologies (NASDAQ: ZBRA), a global leader in digital solutions that connect data, assets and people, has announced its intent to acquire Photoneo, a leading developer of advanced 3D machine vision systems. The deal, backed by the Central and Eastern Europe investment fund that supported Photoneo’s Series B round, will significantly accelerate Zebra’s expansion into the rapidly growing 3D segment of the machine vision market.
Combining Photoneo’s 3D Vision Innovation with Zebra’s Advanced Technologies
The acquisition will bring together Photoneo’s high-performance 3D machine vision portfolio with Zebra’s advanced sensors, vendor-agnostic software and AI-driven image processing technologies. The combined offering will address complex and high-value automation challenges, including:
bin picking and robot-arm applications
depalletizing
creating digital twins
inspection tasks in automotive, logistics, manufacturing and other key industries
Photoneo is widely recognised for its parallel structured light technology, enabling faster, more accurate and highly precise 3D capture. Its intelligent sensors integrate with systems from the world’s leading robotics manufacturers, making the company a standout innovator in the vision-guided robotics (VGR) segment.
Leadership Statements
Bill Burns, CEO of Zebra Technologies, emphasized the global significance of the acquisition:
“This acquisition addresses the needs of customers who want to maximize the potential of machine vision within their frontline operations. By combining Photoneo’s world-class 3D sensors with Zebra’s AI capabilities and inspection software, we are expanding our offering of differentiated 3D technologies.”
Jan Zizka, Co-founder and CEO of Photoneo Brightpick Group, echoed the strategic fit:
“Zebra Technologies offers the ideal environment for Photoneo’s continued innovation. Together, we will deliver business value across new and exciting machine vision use cases.”
Transaction Details
Zebra expects the acquisition to be accretive to its long-term profitable growth strategy. The company plans to fund the purchase price using cash on hand. The transaction is subject to customary closing conditions and is expected to be finalised in the first quarter of 2025. Financial terms have not been publicly disclosed.
About Photoneo
Photoneo Brightpick Group is the parent company of Photoneo — a global leader in robotic vision sensors, AI-powered intelligence software and warehouse automation. Backed by the Taiwania Central and Eastern Europe Fund, Photoneo has developed the world’s highest-resolution and highest-accuracy 3D camera, enabling fast, reliable machine learning applications and reducing deployment time.
Photoneo supports customers across automotive, logistics, e-commerce, food processing and medical industries, helping them optimise manufacturing, fulfilment and assembly operations. Learn more at www.photoneo.com.
About Zebra Technologies
Zebra Technologies enables organisations to monitor, anticipate and accelerate mission-critical workflows. Its portfolio spans software, automation, robotics, machine vision and mobile computing, supported by more than 50 years of leadership in scanning, tracking and data capture.
With a global ecosystem of 10,000 partners in over 100 countries and customers that include more than 80 percent of the Fortune 500, Zebra is recognised as one of America's Most Loved Workplaces and a leader in innovation and diversity.
Explore more at www.zebra.com or follow Zebra across LinkedIn, X, Facebook and the Your Edge blog.
