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2024-03-29 00:00:00
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Kumho Tire, a prominent South Korean tire manufacturer now under the Chinese-owned Doublestar Group since 2018, is setting its sights on expanding its presence in Europe with a substantial investment of KRW 1 trillion (approximately US$750 million). This strategic move aims to establish a tire manufacturing facility in Europe to cater to the increasing demand from regional automakers, while also mitigating the effects of geopolitical tensions and the escalating shipping crisis in the Red Sea.
The company is in the process of selecting a suitable location for its inaugural European plant, with Romania, Serbia, Portugal, and Turkey being the top contenders. A comprehensive feasibility study is underway to assess government subsidies and other local incentives that could influence the final decision.
Kumho's European venture is poised to initially supply tires to leading automakers such as BMW, Mercedes-Benz, Volkswagen Group, and Peugeot. This decision comes as a response to the current logistical challenges and increased transportation costs associated with shipping tires from Vietnam through the Red Sea route.
Jung Il-taik, CEO of Kumho Tire, emphasized the company's commitment to establishing a manufacturing base in Europe, stating, "Considering factors such as the rise in logistics expenses due to the Red Sea crisis, we have decided to build a factory in Europe." The company plans to commence construction next year, with the aim of completing the facility by 2027, marking a significant milestone in Kumho Tire's global expansion efforts.
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