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2023-07-20 00:00:00
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In Poland, the market potential for workwear is on the rise. The country ranks as the sixth largest import market for workwear in Europe, with imports valued at €148 million in 2020, compared to €81 million in 2015. This corresponds to approximately 9 million units of clothing. Over the past five years, Poland's workwear imports have grown at an average rate of 12.9% per year in terms of value and 7.5% per year in terms of volume. The majority of workwear imports in Poland are men's workwear, accounting for 88.5% of the total, which has been growing at a rate of 13.1% annually. On the other hand, women's workwear has experienced growth at a slightly lower rate of 10.9%. There is a notable price difference between men's and women's workwear, with men's workwear having significantly lower unit prices compared to women's workwear, with a difference of nearly €10 per unit. While men's workwear prices have shown positive development, women's workwear prices have declined by 7%.
This data highlights the increasing demand for workwear in Poland and presents opportunities for businesses operating in this market segment.
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